After working in the business industry for his teenage years and graduating from university with a bachelors first degree in Marketing, Jack Fitzpatrick launched The Slick Rick Shop. Like many of us, had a number of bad hair days and realized there was a need in the market for a hair product that was unique in controlling and revolutionizing convenience hair styling.

Unlike other hair styling tools, Jack's special formula for The Slick Rick prevents your hair from becoming greasy or hard throughout the day. It took almost one year to perfect The Slick Rick. Its special recipe is enhanced with nutrients that are beneficial to hair, like Rosemary and aloe vera, which will nourish hair but also, paired with holding serum, keep it in place all day. In addition to becoming a fan favorite amongst the local community and university union, The Slick Rick has gained widespread attention on the internet as a result of Jack's video documentation of him experiencing starting a small business.